Nicole Smith




 Audiences today don’t need glossy production — they want time lines 

that reflects their everyday lives, whether it’s shot in a studio or on a phone. This shift is being driven by YouTube creators connecting with viewers in ways that simply aren’t possible with traditional media. Watch experts from BBDO, Mastercard, and Droga5 discuss the power of authentic storytelling. 

Sweet Vents [Nicole Smith] 

TRENDING THIS WEEK 


put a private island up for grabs to celebrate his 100M following. See the seaside competition start with 100 long-time subscribers and end with a single resident of the dreamy destination. 


confidently ruled over the Wings of Death on Hot Ones. The classically trained and hot sauce tested tour de force talked about her craft, composition, and clothing endeavors. 


Crafts carved up another comedic art challenge, this time in a watery, wild medium: watermelon. Watch the winner walk away with the prize they picked as a subject. 


for hitting 100M subscribers on YouTube. He discovered a community that was eager to help. 


Tiny Home Tours took a look inside the DIY dream home of the “Double Decker Fam.” Check out the adventurous “abode on the road” the family of 8 will use to visit every lower state. 


But by sharing DIY video tutorials on YouTube, 

was able to build a passionate community on the platform. 


incredible journey. 

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